The Bluefield State University Athletics Department is dedicated to advancing the University's mission by focusing on the following strategic goals:
I. Scholar-Athlete Success
Objective: Promote academic achievement, personal growth, career readiness, and retention by prioritizing the student-athlete experience. We aim to graduate scholar-athletes who are prepared to lead in their professions and communities.
II. Competitive Excellence
Objective: Build and sustain competitive athletic programs that reflect discipline, teamwork, and integrity. Strive for consistent improvement and achievement across all sports, with a strong presence in CIAA and NCAA Division II competition.
III. Revenue Generation and Financial Sustainability
Objective: Develop and implement strategies to generate revenue through fundraising, sponsorships, and game-day operations. Responsible fiscal management ensures long-term stability and continued investment in student-athletes and facilities.
IV. Brand Development and Marketing
Objective: Elevate the visibility and reputation of Bluefield State Athletics through consistent branding, effective storytelling, and strategic marketing efforts that engage audiences locally, regionally, and nationally.
V. Community and Alumni Engagement
Objective: Strengthen connections with alumni, fans, and the local community by creating inclusive, engaging experiences that foster pride in BSU Athletics. Outreach, service, and collaboration are central to our impact both on and off the field.
